Who Will Rule Whom? Nurgül Şenefe on AI, Creativity, and the Future of Art

Featured, Talks & Speaking Engagements

At the event she attended as the Secretary General of the European Illustrators Association, Nurgül Şenefe presented a collaborative infographic project she wrote and Emre Aluç illustrated. The work was exhibited between September 26–29 in Madrid, at Taller Fosforito. The exhibition, featuring illustrators from Spain, Turkey, Italy, Sweden, Norway, Romania, Germany, and the Netherlands, was an inspiring showcase of the diversity and shared concerns of creative productions.

A quote from Şenefe’s speech in Madrid:

“When we look to the future, we see another new risk. Even if copyright laws are eventually regulated — with permissions from artists, royalty payments, and transparency mechanisms — another potential danger still awaits us. Artificial intelligence can be a tool in the creative process, but if humans hand over creation entirely to it, who will rule whom? Will we control AI, or will AI control us?”

In her speech, Şenefe also examined questions such as:

“If employers, publishers, advertising agencies, and content producers increasingly turn to AI in their work merely for the sake of speed and cost efficiency, could artistic standards decline? Could society’s perception of aesthetics change? Could human creativity be pushed into the background?”

She emphasized:

“What would be the consequences of creativity shifting from humans to machines? For the future of art and our cultural heritage, we face a risk that could be extremely difficult to remedy — one that threatens human creativity, cultural diversity, and society itself.”

 

The symposium — along with the accompanying documentary, roundtable session, and exhibition — provided a valuable and archival contribution, reminding lawmakers and policymakers of the importance of creative labor.

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